There is nothing new in this piece by MM. He has written essentially the same thing for 20 years. And he stands on other shoulders as he reiterates the central theme using updated.
But it is still worth reading again because our reptilian brains have definitive retention problems. And we like new shiny objects. Occasionally, the shiny object is awesomeness. But the point here is how anomalous that usually is.
If we have ever lived in a world where the buyer should beware, it is today.
