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Replace Investing with Business…And You Will Properly Credit the 2018 Amazon Annual Report

Sometimes (often actually) in investing, you do know where you’re going, and when you do, you can be efficient. Put in place a plan and execute. In contrast, wandering in investing is not efficient … but it’s also not random. It’s guided – by hunch, gut, intuition, curiosity, and powered by a deep conviction that the prize for clients is big enough that it’s worth being a little messy and tangential to find our way there. Wandering is an essential counter-balance to efficiency. You need to employ both. The outsized discoveries – the “non-linear” ones – are highly likely to require wandering.

Amazon’s 2018 Letter to Shareholders

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