This week\u2019s guest is Eric Ellenbogen, the CEO and Vice Chairman of WildBrain<\/strong>. WildBrain is a 500 million Canadian dollar market cap entertainment company listed on the TSX in Canada<\/a>. The company operates through two segments, Content Business, and Canadian Television Broadcasting, and through those segments develops, produces, and distributes films and television programs worldwide. WildBrain\u2019s intellectual property includes well-known characters such as Snoopy, Strawberry Shortcake, and Inspector Gadget.<\/p>\n

Eric became CEO during the summer of 2019, after being the Co-President of Classic Media at DreamWorks and having served as the CEO of Marvel before it was acquired by Disney. Given Eric\u2019s vast experience in the media content production industry, I was very much looking forward to talking to Eric about:<\/p>\n

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• WildBrain\u2019s preferred business model, especially as it relates to holding onto IP versus simply selling shows to third parties;<\/li>\n
• The opportunities for growth in the company\u2019s Peanuts franchise;<\/li>\n
• What he has learned by watching Disney expand the Marvel franchise that he can replicate at WildBrain;<\/li>\n
• The strategy behind taking a hit show or popular character and turning those into consumer products revenue; and<\/li>\n
• His thoughts on the high valuations studios have been receiving in recent deals.<\/li>\n<\/ul>\n

  *For full disclosure, Cove Street is not a WildBrain shareholder.<\/p>\n

  Please enjoy the interview at the following sites:<\/p>\n

  YouTube: https:\/\/youtu.be\/rfH6P9Y_F7Q<\/a>
  \nPodbean: https:\/\/compounders.podbean.com\/e\/monetizing-intellectual-property-with-eric-ellenbogen-chief-executive-officer-and-vice-chair-of-wildbrain-ltd-tsx-wild\/<\/a>
  \nSpotify: https:\/\/open.spotify.com\/episode\/1wFaDLyqcZVJOcHnmxxjoB<\/a>
  \nApple: https:\/\/podcasts.apple.com\/us\/podcast\/monetizing-a-library-of-intellectual-property\/id1579124518?i=1000552550166<\/a><\/p>\n